02  ·  Personal Brands

You are the brand.
Everything else is downstream.

You act, or shoot, or produce, or write — and you also do three other things to keep the lights on. Most people treat those as separate lives. They aren’t. The craft is the brand, and every side hustle should be pointing back up at it instead of pulling you sideways.

Run the Brand Lab — free Book the $99 intro call
Free Tool  ·  Takes About Three Minutes

The Talent
Brand Lab

Answer honestly and you’ll get a surface read on how your craft and your side work actually fit together — plus the one move that matters most for where you are right now. No payment, no catch. Your email at the end, phone only if you want.

01 · The Craft
02 · The Other Revenue

Everything you already get paid for, or could tomorrow. Be honest — this is the part most people are embarrassed about, and it’s usually where the money is.

03 · The Goal
04 · Where To Send It

Your read appears on this page as soon as you hit the button — you don’t have to wait on an email. I ask for the address so I can send it to you and so I know who I’m talking to if you come back. Phone is optional and I won’t call you out of the blue.

What This Normally Costs

I’m not going to
pretend about price.

Here’s the real market rate for brand work in 2026, and here’s mine. I’d rather you see both than find out later and wonder what the catch was.

Solo brand consultant · industry rate
$5,000–$20,000

For a full brand build from an experienced freelancer. Agencies and boutiques run $20,000 to $90,000. Personal branding consultants bill $75 to $1,000 an hour.

versus
What I charge
$99–$1,497

Starts at a 30-minute call. The two deep tiers are paid monthly across three months, so nobody has to find a lump sum. One person, no agency overhead, no markup on other people’s time.

Why the difference? Because I’m one man in Inglewood, not a firm in Culver City with a lease and twelve salaries. And because a rate nobody around here can pay isn’t a rate — it’s a way of telling people this work wasn’t built for them. It was built for them.
03  ·  Four Ways In

Start where you
can actually start.

The first two are single conversations — no commitment, no contract. The last two are three-month builds, billed monthly, because a brand is not something anyone finishes in an afternoon.

Step One · 30 minutes

The Intro
Call

$99
One time · Zoom

Consultants bill $75–$1,000 an hour.

  • A straight overview of what personal branding actually is — and what it isn’t
  • We go through your Brand Lab read together, properly
  • I tell you the one thing to do next, and why that one
  • You leave knowing whether any of this is for you
  • No pitch at the end. If the answer is “go do it yourself,” I’ll say that
Book the intro call — $99
Most people start here Step Two · 1 hour

The Positioning
Session

$150
One time · Zoom or in person

The same hour elsewhere: $300–$1,000.

  • We find your actual position — not the one you think you should have
  • We fix your pricing out loud, with real numbers
  • We rewrite your bio and your intro line on the call
  • Written summary and a 30-day plan afterward, not just a good feeling
  • Recorded, so you can go back to it
  • In person if you’re in the Inglewood area
Book a session — $150
Step Three · 3 months

Brand
Development

$299
Per month × 3 · $897 total

Freelancers charge $5,000–$20,000 for this.

  • Everything in the Positioning Session, then we build on it
  • A complete Brand Identity Guide — the same document I built for Sentinel
  • Market analysis on each of your side businesses
  • Pricing and offer structure: what to charge, and how to package it
  • Content pillars and a 90-day posting plan
  • Monthly call to correct course while you’re actually doing it
Talk about the build
Step Four · 3 months

The Talent
Track

$499
Per month × 3 · $1,497 total

Retainers start at $1,500 a month elsewhere.

  • Everything in Brand Development, built with you rather than handed over
  • Two calls a month instead of one
  • Your logo and visual identity produced, files you own outright
  • Your side businesses structured into one coherent operation
  • Reel, portfolio, or site reviewed and rewritten with you
  • Text access when something real comes up — a deal, an offer, a decision
See if it’s a fit
On the three-month tiers: you pay month to month, and if it isn’t working after the first one, you tell me and we stop. I’m not going to hold anybody to a contract for work they stopped believing in.
04  ·  Book It Now

Pick a time.
That’s the whole step.

Thirty minutes, ninety-nine dollars, on Zoom. We go through your Brand Lab read together and I tell you the one thing to do next. If the honest answer is that you don’t need me yet, I’ll say that and you’ll still leave with a plan.

The Intro Call

$99 30 minutes · Zoom · One to one with Wilson

Calendar not loading? Book directly at calendly.com/wilsonholts-productions or email sentinelconsultinggroupco@gmail.com.

The Positioning Session

$150 1 hour · Zoom or in person · One to one with Wilson

Calendar not loading? Email sentinelconsultinggroupco@gmail.com.

04  ·  The Proof

I built one for myself first.

Everything on this website — the green, the gold, the mascot, the tagline, the way every sentence sounds — came out of the same Brand Identity Guide I’d build for you. Not a template. A document that starts with why the name means something and ends with what to do on Monday.

You’re looking at the deliverable right now. That’s the portfolio.

7
Sections — from origin story
to what to do this week
4
Colors that do all the work,
specified to the hex code
1
Tagline you’ll never
have to second-guess again
05  ·  Start Here

Tell me what
you’re building.

No pitch deck required. Tell me what you make, who it’s for, and what’s not landing. I’ll tell you straight whether I can help and which of the three actually fits — including when the answer is the $47 one.

Asking about budget isn’t a filter to get rid of you. It’s so I stop pitching people things they can’t buy.