AI-assisted content that doesn’t look AI-assisted.
Claude, Midjourney, Runway, ElevenLabs, CapCut. No crew, no location fee, no talent
day-rate, no equipment rental — which is the entire reason this costs a fraction
of what a production company charges. The work still has to be good. That part
never got cheaper.
I’ve spent twelve years in the film industry, the last six as a location
manager on network and streaming productions. I know what a real set costs, what a
real crew does, and what separates footage that looks expensive from footage that
doesn’t.
That’s the part the tools can’t give you. Runway will generate a shot.
It won’t tell you whether the shot is any good.
Sit through the credits on any of these and my name is under
Location Managers.
American Crime Story: Impeachment
Limited series · Ryan Murphy
FX2021
Bel-Air — Season 1
Drama series
Peacock2022
It’s Always Sunny in Philadelphia — S16
Comedy series
FXX2023
Self Reliance
Feature · dir. Jake Johnson
Hulu2024
Schooled!
Competition series · Mark Rober & Kimmelot
NetflixIn production
01 · The Work
Four things I actually make.
Pick what you came for. Each one has real work attached, a local price, and a brand
price — because a barbershop and an agency are not buying the same thing.
Short-form video, made in volume. The thing every business knows it
should be doing and almost none of them sustain, because doing it properly takes more
hours than a small business has.
What you get
Native cuts for each platform.Not one file posted four times. Different lengths, different first frames, different captions.
Hooks built for the first two seconds.Where the scroll is won or lost, before anyone hears a word.
A month delivered at once.You post on a schedule instead of scrambling on a Sunday night.
Captions and on-screen text included.Most people watch on mute. Silent video that still lands.
What it replaces
Posting nothing for three weeks then panicking and posting four things in a day.
Photos in a video feed. The platforms rank video higher. That's not taste, it's mechanics.
Paying per-video rates. Freelance editors charge $150–$400 a video; agencies quote $1,500–$5,000 for a single social piece.
The one piece everything else points at. A 30 to 90 second film that
says who you are properly — for the top of your website, a paid campaign, or a pitch.
How it gets made
Concept and script with Claude.The idea and the words, before a single frame exists.
Look development in Midjourney.We agree on how it looks while it is still cheap to change.
Motion in Runway.Shots that would need a location, a crew and a permit.
Voice in ElevenLabs.Narration without a booking, a booth, or a re-record fee.
Cut in CapCut.Assembled, graded, captioned, delivered.
What this normally costs
A 60-second brand film: $15,000–$75,000 from a production company in 2026.
A simple commercial: $3,000–$5,000 at the very bottom of the market.
Mid-tier commercial work: $5,000–$15,000.
None of those numbers include a crew that shows up late or a location
that falls through. Mine start at $1,500.
If you sell a physical thing, this is the tab. Product motion for
e-commerce, skincare, food, apparel — shots that would normally need a studio,
a lighting kit, and a day you don’t have.
Real work — generated, not filmed
Every clip below was made without a camera. No studio booking, no product samples shipped,
no photographer. These play silently on a loop, the way they would on a product page.
What that set would have cost the old way: a studio day, a photographer,
a stylist, product samples shipped and shot, then editing. Comfortably $3,000–$8,000
and three weeks. This was days, not weeks.
For artists, and anyone whose name is on the work. Visuals that make
an independent release look like it had a label behind it.
What you get
Visualizers for a single or a project.Looping visuals that give the track somewhere to live on every platform.
Cover and promo art.One visual world across the artwork, the posts, and the video.
Short-form cuts for release week.Ten pieces from one visual world, not one post that disappears.
Narrative concept work.When the song has a story and you want it seen, not just heard.
Why this one is different
A music video used to be the wall between an independent artist and looking
serious. Locations, a director, a crew, a colourist — five figures before anyone
heard the song.
That wall is gone. The limit now is whether the idea is any good,
which is the part I actually want to argue with you about.
Building a brand as well as a release?
The Creatives page is where that starts.
Four questions. You get the one thing actually holding your content back — not a
list of twelve, because you were never going to do twelve. No email, no signup, answer
and it appears.
03 · What It Costs
Two tiers, and I’ll tell you which.
A barbershop and a brand aren’t buying the same thing, so they shouldn’t see
the same price. Nobody gets quoted out of the room here.
Local Tier
Inglewood small business — shops, restaurants, services, trades
Starter Pack
$400
One time · 4 videos
Freelance editors charge $150–$400 per video.
Four short-form videos, native cuts for your platforms
Hooks written for the first two seconds
Captions burned in for silent viewing
Enough to find out whether video moves anything for you
Why these numbers are lower than everyone else’s. A production company
is quoting you a crew, a location, talent day-rates, equipment rental, and their overhead.
I have none of that. What you’re paying for is the idea and the craft — and
that is the part that was always doing the work anyway.
04 · Scope Your Project
Get a straight answer first.
Tell me what you need and what you can spend. You get an honest read straight away
— whether your deadline is realistic, which tier it lands in, and roughly what
it costs. Including when the answer is that your budget doesn’t reach it yet.